MODERN CONSUMPTION / COLLECTIBLE ITEMS / SELF-LOVE / FIGHTING STIGMAS / DESIGN-CENTERED / MADE IN ITALY / CARING ABOUT THE WORLD / DOWNTOWN MILANO

WEED'D is the newborn Milanese brand that offers smoking design objects, designed in Italy and produced in limited quantities by traditional manufacturing companies located throughout the country.

Designed Centered Smoking Objects

"There’s always a company looking to challenge the norms of traditional cannabis use, but one coming from the world’s fashion hub is a game-changer"

- HERB

"If you need further proof cannabis culture is no longer content hiding itself away in a corner, look no further than WEED'D, led by Simone Bonanni"

- DESIGN MILK

"As cannabis continues to become legalised in countries around the world, designers and architects are creating products and experiences to reflect this"

- DEZEEN