We asked three savvy designers to work on three different bongs but with a one and only challenge: to raise a question about the common narrative of cannabis use.Simone Bonanni, Valerio Sommella and Maddalena Casadei are the first ones to take the call. After several collaborations with big players in the design industries such as Alessi, Marcel Wanders, MOOOI, Trema and many others, it's the first time they have been asked to designs such a controversial item.

Simone Bonanni Studio - WEED’D Design Director - is a multidisciplinary design studio established in 2015 in Milan by designer Simone Bonanni. SBS focuses both on product design and Limited Edition, while investigating the world of creativity and always looking for new trends and fresh perspectives to inject in its everyday work.SBS is currently working on projects for selected international brands such as Alessi, Moooi, MDF Italia, FIAM , Falper, Mingardo and many others.

Maddalena Casadei Design x Weed'd

Maddalena Casadei is an Italian designer born in Forlì. After she graduates in Architecture at the University of Ferrara, she gets the MA in Design at Domus Academy. From May 2017 she runs her own business and she set her design studio in Milano.She periodically teaches in some Italian design Universities and she is visiting professor at Ecàl. Her design approach is based on a continuous personal interaction with clients, technicians, materials...She focuses on product design, exhibition design, art direction and interiors.

Valerio Sommella x Weed'd

Valerio Sommella is an Italian industrial designer, born in Cortona, Tuscany, and raised in Milan where he graduated with Honours at the Design Department of the Milan Polytechnic.He considers each project as an opportunity to express his idea of design, which investigates the language of objects through formal, material and technological research.He describes the products he designs not as chapters of the same book, but as short stories, of various kinds, each with its own plot, characters and ending.

VS001 by Valerio Sommella Weed'd