WEED'D is a newborn Milanese brand of design-centered smoking objects.It sees in the act of smoking not only a chance to get high, but an opportunity to slow down, relax and take a break from the hectic pace of modern life, while attempting to challenge the traditional narrative associated to cannabis use.
Born in 2022 as an initial spin-off of WOOD'D, WEED'D makes use of a network of young and professionals in the Milanese creative scene. Holding strong to the belief that a different approach to the topic is more than necessary, and good design could be the key of it.
“Objects for smoking: three different designers reinvent the bong. If a model exists, it can be emulated and even surpassed. But what if there’s no model? Three designers decided to explore a novel testing ground.”Domus Magazine, April 2022.