WEED'D is the newborn Milanese brand that offers smoking design objects, designed in Italy and produced in limited quantities by traditional manufacturing companies located throughout the country.

WEED’D x Gotham x Eckhaus Latta | NYFW FW25⁠

From Milan to NYC, from backstage to the runway—our design studio teamed up GOTHAM NYC and ECKHAUS LATTA to create a limited-edition ceramic bong, designed to match the FW25 collection.⁠

"If you need further proof cannabis culture is no longer content hiding itself away in a corner, look no further than WEED'D, led by Simone Bonanni"

- DESIGN MILK

"There’s always a company looking to challenge the norms of traditional cannabis use, but one coming from the world’s fashion hub is a game-changer"

- HERB

"As cannabis continues to become legalised in countries around the world, designers and architects are creating products and experiences to reflect this"

- DEZEEN

Blog posts

  1. High Design from Day One: Simone Bonanni on Building WEED'D

    What started as an idea between friends on a road trip through Calabria turned into WEED'D—a design-forward cannabis brand with Simone Bonanni a...
  2. SOLOMOSTRY CO-LAB LAUNCH @ GOTHAM

    Weed'd x Solomostry: A Night of Art and Cannabis Culture in NYC On October 3rd, Gotham NYC hosted a one-of-a-kind event celebrating the launch of...
  3. Milan Design Week 2023

    Milano, it was nice! Some snaps from #MilanDesignWeek 2023's party with @madhouse.group ⁠⁠Thanks for coming by, together we're stronger 🖤⁠⁠   ...